Campaign to promote the partnership collaboration between Burger King and LaLiga. We wanted to approach the world of football with a bit of a sense of humor. Not with epic speeches, not with big words about emotion and not focusing on what happens on the pitch. We decided to tell the way we experience football at home while having a Whopper®. With a story that has happened to all of us at one time or another. You can spend 89 minutes without taking your eyes off the game, but as soon as you get distracted... Goal.
This is the story of the man who never could see a goal.