"Halloween with a Local Twist"
Halloween is a special time for brands; it has become a tradition to see what they offer their customers during this season. Finetwork, a Spanish telecommunications company, wanted to stand out amidst the trend. We made the decision to do so by remaining faithful to their positioning and seizing the opportunity to celebrate our folklore and collective imagination. Halloween is a fun tradition that comes from abroad, but it can also be used to reclaim a part of our culture.