ABOUT
For more than 25 years I’ve worked across advertising agencies and communication consultancies, helping brands and institutions turn creativity into real impact.
CAREER
• Newlink Spain — Executive Creative Director, 2026–present
• La Despensa — Executive Creative Director (two periods), member of the management committee
• Atrevia — Global Executive Creative Director
• Cheil Worldwide · Comunica+A · Ruiz Nicoli · BBDO
• La Despensa — Executive Creative Director (two periods), member of the management committee
• Atrevia — Global Executive Creative Director
• Cheil Worldwide · Comunica+A · Ruiz Nicoli · BBDO
BRands I've worked for
Burger King, Samsung, Netflix, Cabify, ACCIONA Mobility, Corona, PepsiCo, Renault, Banco Santander, BBVA, EDP, Diageo, Jägermeister, Duolingo, Amnesty International, Greenpeace, Doctors of the World.
Burger King, Samsung, Netflix, Cabify, ACCIONA Mobility, Corona, PepsiCo, Renault, Banco Santander, BBVA, EDP, Diageo, Jägermeister, Duolingo, Amnesty International, Greenpeace, Doctors of the World.
DUOLINGO
CDC 2026 Content · CDC 2026 Ideas · CDC 2026 Strategy
HELP NEEDS HELP
CDC 2026 Ideas · Silver El Sol 2026 · Bronze Ciclope
DEATH BOUQUET
Silver Health El Sol 2026
THE ROBBERY
Gold El Ojo de Iberoamérica · CDC 2025 In Book · One Show 2025 · Bronze FIAP · Creative Review Winner · Gold Kinsale 2025 · Finalist British Arrows 2025 · Official Selection Houston International Film Festival
GOODMAX
Bronze PR El Sol · CDC · 3 Golds and 1 Silver El Chupete · Gold FIAP · Lürzer's Archive #2-25
LA CASERA
CDC 2025 In Book · Silver Film Best Awards
HONEST SIGNS NEONS
Finalist CLIO · Bronze Ideas CDC 2024 · Bronze Innovation CDC 2024 · Bronze Film CDC 2024 · In Book Film CDC 2024 · Gold Media El Sol · Silver Activation El Sol · Bronze OOH El Sol · Gold JCDecaux Awards
YA NUNCA ES PRIMAVERA (GREENPEACE)
Gold Outdoor El Sol 2023 · Gold Activation El Sol 2023 · 2 Silver PR El Sol 2023 · Gold Ideas CDC 2024 · Bronze Ideas CDC 2024 · CDC In Book Innovation · Bronze Outdoor ADC*E
THE WHATSAPP SONG (JÄGERMEISTER)
Bronze Digital / UGC El Sol 2023
THE POSITIVE ELECTRICITY BILL (DOCTORS OF THE WORLD)
Bronze L CDC 2022 · Anuario CDC 2022 · Goyas 2022 Official Selection
COACH DELIVERY (BURGER KING)
Gold Premios Eficacia 2019 · Silver Inspirational 2019 · Gold Real Time Marketing El Ojo 2018
NOT ENEMY (CABIFY)
Bronze Inspirational 2019 · Silver FIAP 2018
RULE-18 (SAMSUNG)
2 Silver Sale Activation El Sol 2018 · Silver Integrated Campaigns El Sol 2018
DOGPPER
Ad of the Day Lürzer's Archive · Lürzer's Archive #6-18 · Anuario CDC · 2nd Prize Direct NY Festivals · 2nd Prize Film Craft NY Festivals · 3 Finalists NY Festivals · Finalist Film CLIO Awards
DYTECTIVE (SAMSUNG)
Bronze Lion Cyber Cannes Lions 2017 · Shortlist Product Design Cannes Lions 2017 · Silver Interactive One Show 2018 · Gold Digital Apps LIA Awards · Bronze Corporate Image LIA Awards · Bronze Innovative Use of Digital LIA Awards · Bronze Digital and Bronze Mobile New York Festivals · Bronze Interactive, Silver and Bronze Mobile El Ojo de Iberoamérica · Sol de Plata FIAP 2017 · 2 Silver CDC 2018 · 2 Gold El Sol
SHARE YOUR ENERGY
Bronze El Sol · Bronze CDC · Bronze El Ojo
SINCRONIZADAS
Anuario CDC · 4 Shortlist El Sol
EVA VIRUS
Shortlist Cannes Lions Health · Silver CDC · 2 Mentions CDC
