We developed the Baby King Menu to show breastfeeding in public in a natural way. And we did it hacking our own commercials. During three months, we included moms breastfeeding their babies in some BK commercials. Later, we aired a video showing that nobody noticed it. Everybody took it naturally. This is the attitude we want to have in our 850 restaurants in Spain and Portugal.
PR VALUE +700k - REACH 18.000.000
