Cabify, Uber and taxi's main competitor in more than 130 cities, has had a 500% growth in Spain.The taxi industry, threatened by the entry of this new competitor, has formed a lobby to attack its reputation and its cars. How can we turn the situation around and be heard above all this media noise? Showing them that we are not the enemy. We created a transmedia campaign with special focus on digital, inviting our competitors and politicians to sit together and discuss to overcome a common enemy: pollution in cities, lack of space and mass traffic. We went from having no voice to leading the conversation.
Silver FIAP 2018
2 Shortlists at El Ojo
