When Rosalía handed Charly CXC a bouquet made of cigarettes, she didn’t just light one up—she lit the fuse of a global trend: cigarette bouquets. Suddenly, everyone was gifting them. A present that says "I care... kind of." But while the internet was busy celebrating the aesthetic, the Spanish Association Against Cancer had a different message in mind.
They took the trend and gave it a twist: same bouquet, new context. Funeral wreaths.
They took the trend and gave it a twist: same bouquet, new context. Funeral wreaths.
