On International Day Against Prostitution, we hacked one of its biggest symbols: the neon signs of brothel houses. We transformed their messages into honest statements, revealing the reality hidden behind those lights. Violence, sexism, slavery, extortion... We placed our own neon signs in areas of Spain with the highest number of clubs.
CDC: Bronze ideas / bronce innovation / Bronze Film / 1 mention
Gold - JCDecaux Awards
clio: finalist
Case Study
English Case Study
The campaign also included an awareness-raising video, in which all the people who go to those places are portrayed as accomplices to this situation of abuse towards women.