If 70% of the Spanish population suffers from stress, why do we start the year in a rush? Eating grapes at the stroke of midnight on New Year's Eve is a century-old tradition in Spain. The goal is to eat one grape with each of the twelve chimes for good luck. We decided to give more time between each chime to advocate for a more relaxed lifestyle that allows us to enjoy moments with our loved ones. This is something that La Casera has been doing for over 50 years.
2 Best Awards / 4 Silver wiNA 2023
CASE SPANISH VERSION
Visuals
