Samsung, official sponsor of the children's football leagues, wants to spread the positive values of sport. To achieve this, Samsung has to protect the children from one of the greatest dangers: people who are in the stands. We have created rule 18, a rule that adds to the 17 that football already has. The first rule that is not for the players, but to the spectators. Rule 18 has been presented to LIGA (official Spanish Leage). The campaign has had a big impact on media.

1 Silver Integrated Campaigns
2 Silvers Activation El Sol