In 2017 La Despensa and EDP launched this project, a platform that joined visually impaired individuals who wanted to run, with guide runners. I worked to find the better way to present the project. I thought that the runners should be the people that explained the platform, showing the real experiences and the relationships between blind runners and their guide runners. The result is an emotional video that shows the power of the idea. Now, we are working in an extended version, a short documental to tell the runners stories.
Bronze at Digital in CDC
Bronce at digital / mobile in "El Sol"
Bronce PR at El Ojo
Premio Genio Innovación - Diseño de Servicio