Global campaign for the new Silence S04 electric car.
In recent years, the relationship between cities and cars has become complicated. Traffic restrictions on traditional cars in downtown areas, high pollution levels, and the lack of space have created distance. But with the new Silence electric car, the city becomes welcoming again, allowing you to reconnect with the side of it that first made you fall in love.
In recent years, the relationship between cities and cars has become complicated. Traffic restrictions on traditional cars in downtown areas, high pollution levels, and the lack of space have created distance. But with the new Silence electric car, the city becomes welcoming again, allowing you to reconnect with the side of it that first made you fall in love.
A campaign consisting of 15 short pieces, blending rational and emotional attributes, launched simultaneously in over 5 countries.
Manifesto
VISUALS
